Back

Case Study

Branding

F&B Branding Project

Grande

The problem

Grande was opening a new cafe and needed a complete brand identity that would stand out in a crowded F&B market. They wanted something with character. Not another minimalist coffee logo.

What I did

Created the full brand from scratch: hand-drawn logo illustration, colour system, typography, signage, packaging, and marketing collaterals. The Statue of Liberty character became the signature visual that makes Grande instantly recognisable.

Client

Grande Cafe

Scope

Logo, custom illustration, brand identity, signage, packaging

Instagram

@grandecafe.my

  • Custom illustration. Hand-drawn character that became the brand's signature
  • Full identity. Logo, colours, typography, visual language
  • Applied system. Signage, menus, packaging, social templates
  • Distinctive. Instantly recognisable in a crowded market

Other Case Studies

Marketing

F&B social media, event campaigns, QR games, and customer engagement work.

Website

Custom business sites and landing pages built beyond basic templates.