Marketing

The problem

Palsaik Korean BBQ had multiple outlets across KL but their brand presence wasn't matching the quality of the dining experience. Content was inconsistent, there was no long-term brand direction, and no structured approach to customer engagement beyond day-to-day posting.

What I did

Built and grew their brand together with them as a long-term partner. Beyond social media management - content strategy, photography direction, caption writing, and campaign planning - I plan and execute annual marketing events to boost sales, build brand awareness, and create stronger bonding between the brand and its customers. This is an ongoing partnership where we shape the brand direction together.

The problem

Grande needed its ice cream offer to feel more than just another menu item. The campaign had to make the product instantly recognisable, easy to share online, and visible inside the cafe at the point of purchase.

What I did

Directed and captured campaign content around the soft serve, custom cone collar, menu cards, counter displays, customer moments, and phone-style social shots. The visual direction connected the Grande identity with real cafe moments so the campaign could work across social media and in-store touchpoints.

The problem

Palbok needed a restaurant campaign that could do more than announce a promotion. The goal was to make participation easy, make the dining moment more engaging, and give customers a reason to return.

What I did

Ran a recent restaurant QR game campaign at Palbok through KIIPTPLAY, using QR-based participation, voucher rewards, and in-store customer engagement flow. I also organized Korean drinking-game moments with the directors for social media content, connecting online attention with real restaurant action.