Background
F&B marketing strategist and designer based in Kuala Lumpur. Over 10 years of experience across branding, visual design, social media, and digital marketing. Currently running KIIPT, an AI-assisted engagement company helping F&B brands turn content, campaigns, events, and customer interaction systems into stronger store visits and repeat engagement.
Now
Solo Entrepreneur
KIIPT AGENCY
2023 - Present
Solo entrepreneur running an AI-assisted F&B engagement company. Strategy, design, social media, web development, event campaigns, and customer engagement systems for restaurant and lifestyle brands.
KIIPTPLAY
Customer Engagement System
2026 - Present
Built a QR-based game and voucher engagement system designed for restaurant campaigns, customer signups, reward collection, and repeat-visit activation.
Founder & Artist
Xtoryline
2025 - Present
Personal art and music brand. Black and white illustrations, prints, and original compositions. 14k followers on Instagram.
Relevant focus
F&B Marketing & Engagement
Social media management, restaurant branding, event campaign planning, QR games, voucher campaigns, AI-assisted content workflows, and customer engagement strategy for restaurants that need attention to connect back to real customer action.
AI-Assisted Coding / Vibe Coding
Using AI coding tools to plan, build, debug, and ship websites, dashboards, automations, prototypes, and customer engagement systems faster. Comfortable turning rough ideas into working products through AI-assisted development workflows.
Selected F&B work
Multi-outlet Korean BBQ brand
Social media direction, campaign planning, event marketing, content strategy, and customer engagement work for a restaurant group with multiple KL outlets.
View case studyRecent KIIPTPLAY game campaign
Recently ran a KIIPTPLAY game successfully at Palbok, bringing QR-based participation, voucher rewards, and in-store customer engagement into a live restaurant campaign.
View case studyCafe branding & launch identity
Full brand identity, hand-drawn logo illustration, colour system, signage, packaging, and launch collaterals for a cafe brand built from scratch.
View case studyExperience
Senior Graphic Designer
Doo Group / Doo Technology
2022 - 2024
Brand enhancement and branding for a financial services and software company. Design projects for the company's partnership with Manchester United F.C. Subsidiary brand logos, visual identity, social media, merchandise, and interior design direction.
Senior Digital Designer
Fireworks Solutions
2022
Digital marketing and innovation agency. Built subsidiary brand image, UI/UX app design, and web design.
Graphic Designer
Axxel Marketing
2021 - 2022
Product and gift design for a corporate gift supplier. Licensed partnerships with Disney, Marvel, and others.
Lead Designer
mushROOM Management Corporation
2019 - 2021
Hospitality branding agency in Sabah. Branding projects for hotels and F&B businesses.
Junior Graphic Designer
Graphon
2017 - 2019
Marketing agency in Sydney. Logos, branding, marketing collateral, website designs, and posters.
In-House Graphic Designer
Allthread Industries
2016 - 2017
Standee, brochure, and flyer design for an industrial manufacturer in Sydney.
Visual Merchandising Assistant
Pavilion KL
Education
Bachelor of Design (Communication Design) with Distinction
RMIT University, Melbourne
2015 - 2017
Advanced Diploma
Raffles College of Higher Education, KL
2012 - 2014
Recognition
Golden Key International Honour Society
2017
Based in
Kuala Lumpur, Malaysia